Did you know that every 0.25 of a second, a fashion blog is launched somewhere in the world? Well, not strictly true (actually, it probably is – we just don’t have the scientific evidence). But it seems like it, non? And don’t get us started on all the #ootd posts on the ‘gram.

Searching for online style inspiration, it’s easy to fall down the black hole of Insta-hell. When you finally look up from your phone, you realise you’ve spent two whole days scrolling through feeds in Korean – and you’re still in your dressing gown, with no idea what to wear (we’ve all been there). Which sort of defeats the point.

Well never fear, we’ve done the hard search for you. From our favourite UK blogs to the best missives from Milan and the coolest New Yorkers, read on for our definitive guide to the best fashion blogs…

Caro Daur

Who? German-based fashion and lifestyle blogger Caroline Daur is having one helluva moment. And by moment, we mean 1.2m followers on Insta and being hand-picked by new friend Stefano Gabbana to walk the D&G show at Milan Fashion Week.

Why? If you follow Caro on Instagram (@carodaur) you’ll know that she doesn’t have one specific style, she just has fun with fashion and dresses according to her mood. Which means she could be modelling anything from Elie Saab couture to Levi’s denim, and it’s always cool.

Katherine Ormerod

Who? The entrepreneur behind fashion, life and career blog Work Work Work and a stylist and brand consultant.

Why? If you want to know about cool niche brands before anyone else, Katherine is your woman. We also love her everyday style, which instantly makes us want to shop (@katherine_ormerod)!